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Want your non-profit to succeed? Think strategically.

Want your non-profit to succeed? Think strategically.
Many of us have been touched by something so powerful, we are moved to take action through fundraising and awareness. And, even though it’s built on personal passion, a non-profit is just like any other business–its success lies in thoughtful, strategic messaging. Unlike a business plan, which requires hard data about funding and [...]

5 healthcare marketing buzzwords you probably want to avoid

5 healthcare marketing buzzwords you probably want to avoid
The ubiquitous healthcare stock photo. Overused buzzwords are as trite as this image. 1985 called. They want their X-Ray back. Healthcare is like any other business, with words and catchphrases that are so overused, they’re meaningless. I run into these tired words consistently; their use is often mandated by the client because they are [...]

This might be me.

This might be me.
  I have the somewhat freaky ability to get into the mind of any target audience. It doesn’t matter that I’m female, nearing 60, and just 5 feet tall. If your target is a 24 year-old male basketball star, I’ll grow a foot and a half, pencil in a soul patch, and shed 36 years.   I bring your team a broad depth of experien [...]

How 1 request for 12 brochures changed an industry

How 1 request for 12 brochures changed an industry
Meet Vinnie, your favorite neighborhood cabbie. You’d never guess by looking at him today, but Vinnie started out trapped in a boring brochure. I’ve always been the kind of creative who questions motive. So when a client asked the ad agency I was contracted with for 12 brochures, my first question was, “Why?” Why broch [...]

10 words on what it takes

10 words on what it takes

Weebles wobble and they do fall down

Weebles wobble and they do fall down

Business mistakes I hope never to make again (and how to avoid them)

Business mistakes I hope never to make again (and how to avoid them)
I can’t believe I forgot about pants! The biggest business mistake I ever made involved a 12-foot video wall and a collection of animated short films that included one about an old boy men’s club populated by dancing penises. It played in a children’s store. Behind the cash wrap. For two solid weeks. (You just can’t ma [...]

10 words on business customers

10 words on business customers

Why ice cream lovers choose vanilla over rocky road

Why ice cream lovers choose vanilla over rocky road
Vanilla ice cream! Nom, nom, nom Given the choice of any flavor in a cooler filled with ice cream of every imaginable taste profile, the number one choice is still vanilla.* Vanilla’s brand story is honest and straightforward, complex and subtle, and totally true to itself. It makes no apologies and compares itself to nothing. It isn’t plain [...]

10 words on brand storytelling

10 words on brand storytelling