Hiya. I’m the other half of your brain.
I’m the friend who rescues you from solitary creative contemplation.
The team player who brings fresh thinking to the table.
The voice behind amazing brands.
The strategist who has worked through a billionty contradictory directives and emerged with a grin and a plan.
Call on me to bridge creative with business for a strategy that works smart . . . and work you’ll be proud of.
with a creative partner known for game-changing insights and killer copy
with ideas that resonate both strategically and creatively
with add-on ideas that increase your scope of work
Ninety-Nine Hats happily supplies creative haberdashery to everything from healthcare to self-promos to fashion. I’d love to do the same with you.
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The Thread of Holiday
Home is where the wonder is
Cold Lady Radio
Deal Breaker – Safe Boating PSA - 2014
Silly Human Tricks
The Sky\'s the Limit
Going a Step Further
Expanding the Experience
The Thread of HolidayI love it when my clients ask me to partner with them on special internal projects. This holiday campaign from 2016 shows just how wonderful that collaboration can be. Each client received one of four conceptual ideas, illustrated by the graphic design team and framed as a keepsake. It brought Thread more recognition than with any previous holiday promo. With Thread Marketing Group (http://www.threadgroup.com)
Home is where the wonder isThese pieces were created for University of Texas Medical Brand (UTMB) in partnership with Thread Marketing Group (http://www.threadgroup.com). They were inspired by the brilliant UTMB tagline: Working together to work wonders. The pieces were created to reposition UTMB as an important local healthcare resource in the Southeastern Texas market, where it had previously been considered a research hospital.
Cold Lady RadioRadio written for a local retailer who sold gear for construction and outdoor work. The client mentioned they\'d once done some promos with an invisible naked lady and I wrote the spot over Chinese in one draft -- literally on the back of a place mat. The voice over got it in one take. A local Addy winner. (To hear the spot, click the more info arrow)
Deal Breaker – Safe Boating PSA - 2014This was our first spot for the National Safe Boating Council and it was a blast to concept and product. In this spot, weekend fishermen and their dog head out for a day on the water . . . only to reminded to wear their life jackets. The actors were non-pros. I think I saw the dog once on The Actor’s Studio. Created in partnership with Paul Worth Public Relations and Sharon Brink at email@example.com.
Silly Human TricksThis was our second spot for the National Safe Boating Council and it was just as much fun as the first. In this spot, two fish lament silly humans who think they don’t need life vests. It was produced with stock video and a celebrity endorsement from bass fisherman Shaw Grigsby. The actors were all volunteer non-pros. I think the fish had Equity Cards. Created in partnership with Paul Worth Public Relations and Sharon Brink at firstname.lastname@example.org.
The Sky\'s the LimitAsk me to come up with a fun error page and I\'m all over it. This was created for DSW Shoes.
Demonstrating ExpertiseThis is one of several direct mail postcards for a medium-sized ad agency. It's one of my favorite examples of how to demonstrate conceptual expertise -- much more powerful than simply saying it. Partner: Bethge Communications (now Ologie).
Expanding the ExperienceThis fashion show to celebrate the 100th anniversary of America's longest continuing Harley Davidson dealership really allowed us to stretch our conceptual minds. It took the basic idea of riding a Harley and applied it to many different personas. Partner: Doug Kamerer at AD Farrow