I have the somewhat freaky ability to get into the mind of any target audience. It doesn’t matter that I’m female, nearing 60, and just 5 feet tall. If your target is a 24 year-old male basketball star, I’ll grow a foot and a half, pencil in a soul patch, and shed 36 years.
I bring your team a broad depth of experience tha [...]
Meet Vinnie, your favorite neighborhood cabbie. You’d never guess by looking at him today, but Vinnie started out trapped in a boring brochure.
I’ve always been the kind of creative who questions motive. So when a client asked the ad agency I was contracted with for 12 brochures, my first question was, “Why?”
Why broch [...]
The biggest business mistake I ever made involved a 12-foot video wall, a collection of animated short films and dancing man parts. In a children’s store. Behind the cash wrap. Where it played for two weeks before anyone noticed.
What this now legendary blunder taught me was to have a sense of humor about business mistakes. It also taught me [...]
Are you starting your own business? Already going it alone? Let’s talk about what you really need.
We’ll start with the basics: What do you really need to get started? And what might hold you back from realizing your biggest dreams? Next, the home office set up. Cuz trust me, if you’re working from home, you’re going to want [...]
Vanilla ice cream has its own brand story.
Given the choice of any flavor in a cooler filled with ice cream of every imaginable taste profile, the number one choice is still vanilla.* Vanilla’s brand story is honest and straightforward, complex and subtle, and totally true to itself. It makes no apologies and compares itself to nothing. It is [...]