creative haberdashery

This might be me.

This might be me.
I have the somewhat freaky ability to get into the mind of any target audience. It doesn’t matter that I’m female, nearing 60, and just 5 feet tall. If your target is a 24 year-old male basketball star, I’ll grow a foot and a half, pencil in a soul patch, and shed 36 years.   I bring your team a broad depth of experience tha [...]

How 1 request for 12 brochures became an industry-changing campaign

How 1 request for 12 brochures became an industry-changing campaign
Meet Vinnie, your favorite neighborhood cabbie. You’d never guess by looking at him today, but Vinnie started out trapped in a boring brochure. I’ve always been the kind of creative who questions motive. So when a client asked the ad agency I was contracted with for 12 brochures, my first question was, “Why?” Why broch [...]

10 words on what it takes

10 words on what it takes

Weebles wobble and they do fall down

Weebles wobble and they do fall down

Business mistakes I hope never to make again (and how to avoid them)

Business mistakes I hope never to make again (and how to avoid them)
The biggest business mistake I ever made involved a 12-foot video wall, a collection of animated short films and dancing man parts. In a children’s store. Behind the cash wrap. Where it played for two weeks before anyone noticed. What this now legendary blunder taught me was to have a sense of humor about business mistakes. It also taught me [...]

10 words on going it alone

10 words on going it alone

Going it alone

Going it alone
Are you starting your own business? Already going it alone? Let’s talk about what you really need. We’ll start with the basics: What do you really need to get started? And what might hold you back from realizing your biggest dreams? Next, the home office set up. Cuz trust me, if you’re working from home, you’re going to want [...]

10 words on business customers

10 words on business customers

Why customers choose vanilla over rocky road

Why customers choose vanilla over rocky road
Vanilla ice cream has its own brand story. Given the choice of any flavor in a cooler filled with ice cream of every imaginable taste profile, the number one choice is still vanilla.* Vanilla’s brand story is honest and straightforward, complex and subtle, and totally true to itself. It makes no apologies and compares itself to nothing. It is [...]

10 words on brand storytelling

10 words on brand storytelling

Want to get to the next creative level? There’s a hat for that.

Creative people share a trait that I suspect is somewhat uncommon in the business world.

We want, with everything we are, to reach a new and legendary level with each and every project.

We live in pursuit of that glorious rush that comes when the time is right, the team is right, the sun is shining, and in comes that burst of joy when you know you've created something magical.

I partner with people who want that rush more often.

They want to get to the next level with deeper concepts, with creative briefs that inform and inspire, with a functional team and a client who plays well with others.

Me too.

Let's have some fun.