brand stories that build business

ON TAP NOW: Going it alone

ON TAP NOW: Going it alone
Are you starting your own business? Already going it alone? Over the next month or so, ninetyninehats.com is the place to come for all things new biz. We’ll start with the basics: What do you really need to get started? And what might hold you back from realizing your biggest dreams? Next, the home office set up. Cuz trust me, if you’re [...]

Weebles wobble, but they don’t fall down

Weebles wobble, but they don’t fall down

Business mistakes I hope never to make again (and how to avoid them)

Business mistakes I hope never to make again (and how to avoid them)
The biggest business mistake I ever made involved a 12-foot video wall, a collection of animated short films and dancing man parts. In a children’s store. Behind the cash wrap. Where it played for two weeks before anyone noticed. What this now legendary blunder taught me was to have a sense of humor about business mistakes. It also taught me [...]

10 words on going it alone

10 words on going it alone

10 words on business customers

10 words on business customers

Why customers choose vanilla over rocky road

Why customers choose vanilla over rocky road
Vanilla ice cream has its own brand story. Given the choice of any flavor in a cooler filled with ice cream of every imaginable taste profile, the number one choice is still vanilla.* Vanilla’s brand story is honest and straightforward, complex and subtle, and totally true to itself. It makes no apologies and compares itself to nothing. It is [...]

The Model T: 40 horses and a shiny fender

The Model T: 40 horses and a shiny fender
 

Crowd surfing for target customers

Crowd surfing for target customers
  I’ll bet you know someone who says with complete confidence: I don’t need a target customer. My customer is everyone who _____. Ah . . . but it doesn’t matter if your customer is everyone who golfs, everyone who reads, or even everyone who eats. You need a focused target customer strategy so you can avoid weak brand messaging and tak [...]

You know what ass.u.me means, don’t you?

You know what ass.u.me means, don’t you?

Riding high and tight to a badass customer profile

Riding high and tight to a badass customer profile
  I’ve worked with Doug Kamerer for years now, meeting up with him as his career takes him to one great opportunity after another.  His current gig is as Minister of Culture (cool title, huh?) for  A.D. Farrow Co. Harley Davidson. A.D. Farrow is the longest continuously operating dealership in the world. This gives Doug, a passiona [...]

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This site is all about words. You'll find word nerdiness, a free how-to section, plus some insights and samples from over 30 years in the advertising and marketing business.

I've spent a lifetime telling brand stories that inspire and motivate.

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