Meet Vinnie, your favorite neighborhood cabbie. You’d never guess by looking at him today, but Vinnie started out trapped in a boring brochure.
I’ve always been the kind of creative who questions motive. So when a client asked the ad agency I was contracted with for 12 brochures, my first question was, “Why?”
Why broch [...]
It’s February 9. It’s cold. It’s gray. It’s no longer the start of a fresh new year — it’s the drag-a** middle of winter. The groundhog stuck his nose out, bit his handler, and went back to sleep. Smart rat.
As food for thought (and because the other thing this month inspires in me is a desire to escape fro [...]
The biggest business mistake I ever made involved a 12-foot video wall, a collection of animated short films and dancing man parts. In a children’s store. Behind the cash wrap. Where it played for two weeks before anyone noticed.
What this now legendary blunder taught me was to have a sense of humor about business mistakes. It also taught me [...]
Are you starting your own business? Already going it alone? Over the next month or so, ninetyninehats.com is the place to come for all things new biz.
We’ll start with the basics: What do you really need to get started? And what might hold you back from realizing your biggest dreams? Next, the home office set up. Cuz trust me, if you’re [...]
Vanilla ice cream has its own brand story.
Given the choice of any flavor in a cooler filled with ice cream of every imaginable taste profile, the number one choice is still vanilla.* Vanilla’s brand story is honest and straightforward, complex and subtle, and totally true to itself. It makes no apologies and compares itself to nothing. It is [...]